Training AI on your brand voice

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Hey marketers!

Hope you’ve had a fantastic week.

I’ve held off talking about AI here intentionally. It’s overused, probably overhyped (at least in most cases) and to be frank, most of the content around AI is just garbage. I really didn’t want to contribute to that noise.

But, I’ve quietly been playing around with ChatGPT since it was released, but didn’t want to talk about using AI in marketing until I really found a way for it to be useful.

In most cases when marketers use AI, it’s very noticeable. It’s boring, soulless, and obviously recycled.

In an era where digital transformation is paramount, the integration of Artificial Intelligence (AI) in marketing strategies has become a necessity rather than a choice.

Just kidding, see you knew that was AI generated. It just doesn’t sound natural or conversational.

This is because it’s generic. It’s not trained on your brand voice.

I’ve started using ChatGPT to help augment my marketing efforts and my impact to the business by training it on our brand voice.

I’ll show you a quick step by step guide on how to do this and let you get your hands on something I just built with OpenAI’s newly released GPTs.