Long form content is dead?

Welcome to The Lonely Marketer. A sanctuary for those of us navigating the marketing landscape solo or wearing multiple hats within our organization.

Once per week I send out learnings, musings, and practical tips for surviving (and thriving) as a marketer.

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Hey marketers!

I hope your week was fantastic.

It’s been full on end of year and 2024 planning for me. I’m super excited about some of the initiatives we’re going to do next year. A lot of ecosystem-led marketing.

Events, micro events (aka webinars - I just really don’t like the “w” word 😅), collaborative content, a very strategic partnership, and loads more.

Don’t get me wrong, this solo-marketer still loses sleep over some of this - but it’s a good level of stress because it’s doing what brings me life.

I’m excited to document a lot of this through the Lonely Marketer next year.

Today, I want to talk about an “old” digital marketing tactic.

The ebook.

About a month ago we released our first ebook at AudiencePlus. Although, we’re referring to it as a guide - a bit more on that later.

You’re probably thinking one of two things:

1. “Nice, a tried and true standard marketing play. Congrats!”

2. “Wow, what an outdated marketing tactic. Gross!”

I typically fall in the latter train of thought. But only because most companies are using them the wrong way.

Let’s jump into why I decided to release an ebook and not really call it an ebook…