How to target the right people and not spam them

Welcome to The Lonely Marketer. A sanctuary for those of us navigating the marketing landscape solo or wearing multiple hats within our organization.

Once per week I send out learnings, musings, and practical tips for surviving (and thriving) as a marketer.

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Welcome to the very first official newsletter send of The Lonely Marketer!

Again, so happy to have you on this journey and I’m honored you’re giving me space in your inbox and a few minutes out of your day.

Don’t forget about the “Marketing Hat” giveaway. All you have to do is use your unique link below to refer other marketing pros in your network.

Ok, let’s dive into this week’s topic.

(full disclosure: I will be talking about the tech stack I use to generate real impact while on a seed stage budget as a solo marketer. None of them are sponsoring or giving any kickback. This is just 100% authenticity about the tech I use to hit the number.)

In marketing one of (if not the most) important thing is targeting.

If you’re not targeting the right person and company you won’t be very effective or efficient.

I’m going to quickly walk you through a tactic that has been highly effective for me throughout my marketing career to grow an audience, create opportunities, and ultimately impact revenue.