The Lonely Marketer

The Lonely Marketer

A sanctuary for those of us navigating the marketing landscape solo or wearing multiple hats within our organization.

Featured Posts

Welcome to The Lonely Marketer

Welcome to The Lonely Marketer

JK Sparks
JK Sparks

Archive

The re-birth of event marketing?

The re-birth of event marketing?

I'm convinced events are one of the most effective (and efficient) marketing strategies when implemented properly.

JK Sparks
JK Sparks
Long form content is dead?

Long form content is dead?

No, it's just boring and highly irrelevant in most cases.

JK Sparks
JK Sparks
Training AI on your brand voice

Training AI on your brand voice

Tired of getting the same regurgitated soulless generic content out of AI? I'm looking at you "in today's fast paced digital landscape..." 👀 That changes now.

JK Sparks
JK Sparks
Are you an imposter?

Are you an imposter?

Principles, tactics, and inspiration I've found to move past and mitigate imposter syndrome

JK Sparks
JK Sparks
The power of effective context switching

The power of effective context switching

How structured and planned context switching can unlock massive growth.

JK Sparks
JK Sparks
The dip, the dead end, and the cliff

The dip, the dead end, and the cliff

When to commit and when to quit.

JK Sparks
JK Sparks
Don't let perfection kill production

Don't let perfection kill production

Why "done" often triumphs over "perfect"

JK Sparks
JK Sparks
You can be more than a booth

You can be more than a booth

Redefining success in the B2B conference circuit: How side events drive authentic engagement and business impact.

JK Sparks
JK Sparks
Answers for a frustrated one-person marketing team

Answers for a frustrated one-person marketing team

Navigating frustration, prioritizing tasks, and leveraging tools

JK Sparks
JK Sparks
From pipe dream to profit

From pipe dream to profit

How to plan, run, and get the most out of your pipeline meetings.

JK Sparks
JK Sparks
How to target the right people and not spam them

How to target the right people and not spam them

How you can use scrappy outbound tactics and generate real opportunities for your business, even on a tight budget.

JK Sparks
JK Sparks
Events are far from dead

Events are far from dead

How I planned, partnered, and executed a three-city roadshow that had a positive ROI.

JK Sparks
JK Sparks
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